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Step Two: Content, the ingredient that keeps 'em coming back

Content is the most important element of any business website. It attracts visitors (and search engines, too). It holds visitors for a longer time, and it encourages return visits to your site.

Quite often, our clients choose to handle their own site content, but sometimes our experienced web content editors can polish what has been written, to make it more readable on the web.

In writing web copy, brevity is just as important as details. In some cases, too many details is actually counterproductive.

Google is your friend. Search Engine Optomization (SEO) is the art of designing and writing pages that are easy for the major search engines to "read" and index. Our websites are designed for readability by both humans and "bots".


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